HAVE A WINDOW OF TIME + CASH BURN YOU CAN’T AFFORD TO MISS?
maximize revenue from day 1.
don’t leave money on the table by under-pricing your product.
THIS IS THE MOMENT YOU LOSE YOUR SERIES A VALUATION.
Pricing too low early can make revenue look good now — and harder to defend later.
• Early adopter pricing feels like a “wait and switch.”
• You don’t have clear pricing tiers.
• Discounts become the anchor.
• You only prove low-ball sales.
• GTM expectations were not set from day one.
• Revenue is harder to model.
level 1: rookie
#1
Build a clear, 3-YR GTM strategy that will impress investors, + you can track against.
TARGETS
Set targets for growth + raises.
MARKET SEGMENTS + BUYERS
Break out by market segment.
REGIONS + GEOS
Break out revenue by regions.
CHANNELS
Break out by channel source.
REVENUE INITIATIVES
3 initiatives to hit these targets.
#2
Never go to market without a clear pricing strategy that scales.
TIERS
Build pricing into Tiers.
FEATURE GATING
Optimize features by Tiers.
USER + VOLUME GATING
Limit users + volume by Tier.
PRICING
Maximize price-points by Tier.
SPECIAL CASES
Add-ons, Support, Tx’s, etc.
WORK WEEKLY, 1:1, WITH A VETERAN
LEADER
1:1 WEEKLY MEETINGS + SLACK
ROLLOUT THE GTM BOOTCAMP IN 1 MONTH. FOLLOW OUR PROVEN PLAYBOOKS, 100% GUIDED BY A GTM EXPERT COACH.
HANDS-ON COACH WORK THROUGH IT
5 CLEAR OUTCOMES FOR EACH PLAYBOOK. GTM SCORECARD FOUNDERS USE TO DRIVE THEIR 1 + 3-YR FOCUS, + CAN SHOW INVESTORS.
PROVEN PLAYBOOKS FOR FOUNDERS
The League is the B2B SaaS Ecosystem where everyone can Get Started on Their Own, and Play Like a Pro.
15 MIN INTRO
COACHING REPORT
MEET YOUR COACH
Tactical Acceleration Advisory
Compress one month of work into one focused week
Available remotely, with in-person options in select regions
Get direct support on your most urgent business challenge
Ask your coach about availability and next steps
limited spots.
talk to a coach
find your gtm score
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